Level 4 of 6 above the wall
Initiatives
The funded, prioritised, time-bound, owned actions that support each Strategy. This is where budget lives.
What great looks like
A funded, prioritised, time-bound, owned action that ladders up to a named strategy. This is where budget lives, so this is where it gets real.
The common mistake
An initiative with no owner, no timeframe, and no budget signal. That is an idea, not an initiative.
Example: Amazon at this level
Amazon Prime. Two-day shipping and free returns, funded and owned at the very top.
The how, researching this level, building a hypothesis, and evolving it with the customer, is what we go deep on inside MEDDICC Membership.
Build a Value Pyramid for your most important account.
It is free, there is no login, and the coach will tell you the truth about where it stands.